A company that specializes in the most basic coverage options may have the cheapest auto insurance rates. However, they may also lack some customer service benefits of more established companies. These benefits may include 24 hour customer assistance and claims tracking. Consumers should always be aware of these trade-offs as they make their decision.
Results: Once I submitted my information, the site produced one quote, along with six links to other insurance companies. “View my quote” buttons next to each quote took me to the beginning of the insurance website’s own quoting tool, making it clear that these were strictly hypothetical rates. Everquote provided a blurb of marketing text about two of the companies and no helpful information whatsoever to guide my decision.
QuoteWizard is another insurance lead generation site that sells leads to insurance agents and carriers. In addition to auto insurance, they also offer quotes for home, renters, health, and life insurance. The site also has a blog with articles about various insurance-related topics. QuoteWizard is rated 3.68 out of 5, and has 36 user reviews on BBB.org.
The Zebra is another free auto insurance comparison website. The site’s name refers to its founders’ goal of presenting “insurance in black and white.” The Zebra has a few articles about choosing car insurance, a car insurance calculator, and some basic information about other types of insurance in addition to its quoting tool. It is rated 4.7 out of 5, and has 565 user reviews on ShopperApproved.

Custom Parts/Equipment: This coverage is not used by everyone. But if you have after-market installations that are permanently attached to the vehicle you may want to consider this to cover your additions. The most important thing to know about this is that if you do have after-market installations, notify your insurance company or they may not be covered if you are in an accident.
Although it’s not hugely impactful, drivers with a Masters or Ph.D. save $44 per year on car insurance premiums, compared to those without a degree. Car insurance companies see clients with higher education levels as less risky and reward that decreased risk with a lower premium. The only states that do not consider education when determining rates are California, Massachusetts, Georgia, Hawaii, and Montana.
Custom Parts/Equipment: This coverage is not used by everyone. But if you have after-market installations that are permanently attached to the vehicle you may want to consider this to cover your additions. The most important thing to know about this is that if you do have after-market installations, notify your insurance company or they may not be covered if you are in an accident.
One note on price: Not all insurers will quote based on what you’ll pay each month. Some might list the annual or even semi-annual cost of a policy. (Why? Who knows? Insurance will never get accused of being easy.) Point is, here, too, you’ll want to be sure you’re comparing apples to apples. (Prices vary widely enough where it’s easy to get confused on the actual price.) That way, you know what insurer is truly offering the best price.
How it works: The quoting process was similar to that of other comparison websites, although it offered me the option of connecting my Google or Facebook account to speed up the process. After I entered the requested information, the Zebra announced that it had matched me up with nine possible discounts, although it warned that not every insurance company offered all of these discounts.

Whether you can get a cheap car insurance quote may come down to your zip code. If you live in a densely populated area, with a high number of auto insurance claims, your premium will be more expensive than that of a person living in a less dense and less claim-laden part of town. Even if you haven’t filed any claims, you could pay more based solely on your neighborhood.
In aggregate, our three most expensive cities in North Carolina ranked with a cost of car insurance that was 17% greater than the state mean. The average annual premium for these three cities was $946, which, while expensive relatively speaking in the state, actually fell on the cheaper side compared to other states the team has analyzed. These locations ranged vastly in size from populations of less than 5,000 to over 203,000.

Insurance terms, definitions and explanations are intended for informational purposes only and do not in any way replace or modify the definitions and information contained in individual insurance contracts, policies or declaration pages, which control coverage determinations. Such terms may vary by state, and exclusions may apply. Discounts may not be applied to all policy coverages.
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